Peoria, IL, U.S.A. – MultiAd, a central Illinois firm specializing in marketing and advertising services production, was seeking a cost-effective approach to 3-D modeling and rendering. It was determined that a hybrid approach of open-source modeling software, Blender and a popular commercial-rendering solution, V-ray is the best approach in a rough economy. As client demand continues to grow for MultiAd’s 3-D production process, the company is seeking well-rounded Blender artists who are enthusiastic about an adventure into a hybrid 3-D production pipeline.
MultiAd® Kwikee® creates advertising images of retail consumer-packaged perishable and non-perishable goods for approximately 500 companies. The images are distributed to manufacturers, ad agencies, newspapers and the retail industry. Kwikee’s workflow relies traditionally on digital photography and supplements the image creation process with 3-D modeling.
“We selected Blender as the primary polygon mesh modeling tool because of its powerful modeling and animation capabilities which are competitive with several commercial alternatives,” says Christopher Hovey, of Kwikee 3-D research and development. “Blender’s modeling power is a result of close collaboration between the Blender artist community and independent Blender developers. The tools were developed with efficiency in mind.”……..continue@BlenderNation
